Media & Speaking Appearances

Sharing actionable SEO and marketing strategies with audiences across the country

Podcasts & Interviews

Hot Off The Press

On Hot Off The Press with Randy the News Guy, I had a chance to talk about what I've learned helping small businesses get found online over the past decade.

We covered local SEO, what it typically looks like for small service businesses trying to show up on Google and in AI-generated answers, and why getting the basics right often matters more than chasing the latest tactics.

If you're a small business owner curious about what real SEO looks like in practice, this one might be worth a watch.

Randy The News Guy

Memories From the 80s

On E-Coffee with Experts, I joined host Ranmay Rath to talk about manual reporting - and a little bit about the road that led me here.

Growing up as a farm kid in rural South Dakota in the 80s, playing high school basketball, and coming from a family where hard work wasn't optional - those roots shaped how I approach everything, including how I run Tiger29 and serve small business clients today.

We got into why pulling reports by hand, rather than relying entirely on automated dashboards, often leads to a deeper understanding of what's actually happening with a client's SEO. I've found that immersing yourself in the data builds more trust with clients and leads to better decisions - because you tend to catch things automated tools gloss over.

If you grew up in a small town and found your way into the business world, or if you work with small business clients and want to think differently about how you track and communicate results, this one might be worth your time.

4Front Studios

Empowering Small Business SEO

On the Founders Future podcast, I joined host Ammar Elm to talk about how Tiger29 got started and what we've learned by focusing exclusively on local SEO for small service businesses.

I shared the story behind launching Tiger29, why we chose to work with small, privately-owned businesses, and how we measure success - mainly through phone calls and leads generated through Google Business Profiles. We also talked about the SEO Power Hour, our paid consultation where we make real website improvements to show clients what's possible before they commit to anything.

If you're a small business owner or fellow agency owner curious about how to build something focused and sustainable, this conversation might give you some useful perspective.

Founders Future

How to Spot Gimmicks & Scams

On the Local SEO Tactics podcast, I joined host Jesse Dolan to talk about something I think every small business owner should know - how to spot SEO gimmicks and scams before they cost you.

We walked through what deceptive tactics often look like in proposals, cold emails, and marketing pitches, and what typically separates a legitimate SEO agency from one that's just making big promises. If you've ever received a suspicious email claiming your website has problems, or a proposal that felt too good to be true, this episode might help you know what to look for.

It's a topic I care about - small businesses deserve straight answers about what real SEO looks like.

Local SEO Tactics with Jesse Dolan

SEO Mistakes That Are Killing Your Leads

On E-Coffee with Experts, I joined host Ranmay Rath to talk about the SEO mistakes I see small service businesses make most often - and what typically makes the difference between SEO that generates real leads and SEO that just looks good on paper.

We got into how to balance short-term wins with long-term strategy, why putting too much budget into website development alone often doesn't move the needle, and what I've found tends to work for local businesses trying to compete on Google.

If you're a small business owner trying to figure out why your SEO isn't generating the phone calls and leads you were hoping for, this conversation might give you some useful perspective.

Digital Web Solutions / E-Coffee with Experts

How AI Search Is Reshaping Small Business Marketing

On the Local SEO Tactics podcast, I joined host Jesse Dolan to talk about something I think every small business owner should know - how to spot SEO gimmicks and scams before they cost you.

We walked through what deceptive tactics often look like in proposals, cold emails, and marketing pitches, and what typically separates a legitimate SEO agency from one that's just making big promises. If you've ever received a suspicious email claiming your website has problems, or a proposal that felt too good to be true, this episode might help you know what to look for.

It's a topic I care about - small businesses deserve straight answers about what real SEO looks like.

Luminate Local with Jesse Dolan

My Story Archive

I had the opportunity to sit down with StoryCorps facilitator Amy Nadel at the Washington Pavilion in Sioux Falls to record a conversation that felt a little different from my usual interviews.

We talked about growing up on a farm in South Dakota, what my grandparents' belief in education meant for our family, and the winding path that took me from majoring in elementary education to working as a debt collector, salesman, and eventually starting Tiger29. We also got into how I'm thinking about AI and what constant reinvention has looked like throughout my career.

StoryCorps preserves these conversations at the Library of Congress - it was an honor to be part of that.

Story Corps with Amy Nadel

What Should You Do When Your Agency Gets Hit With a $10K Surprise?

On the Agency Mastery podcast, I joined host Jason Swenk to talk about what happens when the unexpected hits your agency - and how to keep things in perspective when it does.

I shared the story of a surprise $10K tax bill that nearly knocked me off course, what I learned from it, and why leaning on the right experts early matters more than most agency owners realize. We also got into why the real reason clients want SEO has nothing to do with rankings - and why staying focused on outcomes rather than tactics is what tends to build lasting trust with small business clients.

If you're an agency owner navigating the chaos of running a small shop, this one might be worth a listen.

Agency Mastery

Local SEO and Serving Small Businesses

On this episode, I joined the host to share some of what I've learned working in local SEO with small service businesses.

We talked about what local SEO typically looks like in practice - how small businesses can show up more consistently on Google Search, Google Maps, and increasingly in AI-generated answers from tools like ChatGPT and Google AI Overviews. I shared what I've found tends to move the needle for local service businesses, and why serving that audience well often comes down to the basics done consistently.

If you're a small business owner trying to get more visibility online, this one might be worth a listen.

Randy The News Guy

How To Build Your SEO Brand

On the SEO Video Show, I joined host Paul Andre "DRE" de Vera to talk about how to build your SEO brand as a small business owner or SEO professional.

We covered what it typically looks like to establish authority and trust in search - not just for Google rankings, but across AI tools like ChatGPT, Google AI Overviews, and Perplexity. I shared what I've found works for local service businesses that want to show up consistently in both traditional search and the AI-generated answers people are relying on more every day.

If you're a small business owner figuring out where SEO fits in your growth plan, this episode might give you some useful perspective on building your online presence in 2026.

SEO Video Show with Paul Andre

Past Conferences

SEO Made Simple

AI is not only revolutionizing healthcare businesses' internal operations, but it is also rewriting the external patient journey and radically altering how consumers find providers and make decisions. Operational AI is becoming less important than marketing on AI platforms like ChatGPT and Google's AI Overviews, and many healthcare marketers aren't ready for the change.

You will leave this free presentation by MED, which features Pete Kleinjan from Tiger29, with a new understanding of this new marketing channel and how to remain visible in a world where decisions are being made by artificial intelligence.

AI in Healthcare Marketing

Many businesses and creators believe SEO is too costly or too complicated for them to manage alone. Pete Kleinjan will cover five simple, powerful SEO tactics in this session that don't require any coding or in-depth technical expertise—just useful tools you can put to use immediately. Participants will leave knowing exactly how to optimize their websites, improve their search engine ranks, and draw in more natural traffic—all while sticking to a tight budget. This webinar will give you practical strategies to boost your online visibility and lead generation, regardless of whether you are a marketing expert or a business owner.

SEO Spring Training 2025

Finding prospects that value long-term relationships and learning about their unique demands will help you retain SEO clients by ensuring that your solutions support their objectives. You may decrease cancellations and build deeper relationships by abandoning typical SEO sales techniques, which frequently fall short of setting realistic expectations. Gaining clients' trust requires educating them about SEO's components, timetable, and effects. The secret to retaining their investment and proving value over time is to provide regular performance reports and observable outcomes.

Qualify, Retain, and Thrive:SEO Case Study

Many businesses and creators believe SEO is too costly or too complicated for them to manage alone. Pete Kleinjan will cover five simple, powerful SEO tactics in this session that don't require any coding or in-depth technical expertise—just useful tools you can put to use immediately. Participants will leave knowing exactly how to optimize their websites, improve their search engine ranks, and draw in more natural traffic—all while sticking to a tight budget. This webinar will give you practical strategies to boost your online visibility and lead generation, regardless of whether you are a marketing expert or a business owner.

How to keep Clients Happy

Pete Kleinjan didn't set out to become a social media expert. He simply wanted to have more conversations with small business owners who could benefit from Search Engine Optimization and Generative Engine Optimization. In this session, Pete shares how he built a team-driven personal branding system that generated over 450,000 impressions and averaged six prospect calls per month with his ideal clients. If you're an agency owner who wants a healthier pipeline without doing all the work yourself, this one's for you.

SEO Spring Training 2026: The Brand You Build Together

Faces of Sioux Falls Magazine

I was honored to be featured in Faces of Sioux Falls magazine as the "Face of Digital Marketing." In the article, I share how my journey from a South Dakota farm to founding Tiger29 taught me that SEO shouldn't be out of reach for small businesses—and why I'm committed to helping local companies compete online. Read the full story to learn more about our mission and the community values that drive everything we do.

I was honored to be featured again in Faces of Sioux Falls magazine - this time with a full spotlight on Tiger29 and what we've built since 2009. The feature captures what drives everything we do: a belief that small businesses deserve real digital marketing strategy, not generic advice or overpriced retainers. Growing up on a farm near Bruce, SD gave me a community-first mindset I've carried into every client relationship - and that's the heart of this story. If you're a small business owner trying to show up on Google, Google Maps, ChatGPT, or Gemini, I think you'll find something in this piece that resonates.

Topics Pete Speaks About

Practical, actionable strategies that local businesses can implement immediately

🎯Local SEO for Service Businesses

🤖AI & Automation for Small Businesses

💪How Local Businesses Can Compete with Big Brands

📊Measuring Real SEO Results

📍Google Maps & Local Visibility

🔍Google Business Profile Optimization

⚠️SEO Mistakes Costing Local Businesses Money

🚀Generative Engine Optimization (GEO)

Interested in having me on your podcast or event?

I'd love to share actionable SEO strategies with your audience.