Pete Kleinjan — Speaker Guest

SEO, GEO & AI strategist helping local service businesses grow online.

Who I Am

I'm Pete Kleinjan, founder of Tiger29, a Sioux Falls-based SEO agency that's been helping local businesses dominate local search since 2009. With over 15 years of experience in digital marketing, I specialize in working with local service businesses: plumbers, lawyers, HVAC companies, therapists, and other small, privately owned businesses that power local economies but often struggle to compete online against bigger brands with bigger budgets.

My approach is simple: SEO should be transparent, results should be measurable, and small businesses deserve to win. I built the "SEO Power Hour" around that idea, a live consultation where business owners can see real improvements to their Google Business Profile and online presence before they ever commit to working with us. No fluff, no vague promises, just proof.

That philosophy has taken Tiger29's work into 25+ states, helping local service businesses improve their local SEO, boost visibility in Google Business Profile, and now show up in AI search results as more customers turn to tools like ChatGPT and Perplexity to find local businesses. I've spoken at industry conferences including AgencyCon, and I've shared these strategies as a guest on podcasts covering local SEO, AI-driven marketing, and entrepreneurship, including Founders Future, Local SEO Tactics, Smart Agency Masterclass with Jason Swenk, Luminate Local, and E-Coffee with Experts.

I'm passionate about helping local business owners understand not just what works in digital marketing, but also why it works, so they can make informed decisions about their SEO strategy rather than taking an agency's word for it. Outside of Tiger29, I'm active in my Sioux Falls community as a church deacon and nonprofit board member, and I bring that same commitment to showing up and following through into every client relationship.

Real Results. Real SEO.

Contact Pete

Topics & Angles

What Your Audience Will Learn

Actionable strategies they can implement immediately
How to measure real SEO results (not vanity metrics)
Red flags to watch for when hiring an SEO agency
Free tools they can use to improve their online presence
How to optimize Google Business Profile for maximum visibility
Why most "SEO experts" are full of it (and how to spot the real ones)

Reach Pete

Bio & Introduction

Short Bio

50-75 Words

Pete Kleinjan is the founder of Tiger29, a Sioux Falls-based SEO agency helping local service businesses, including plumbers, HVAC companies, lawyers, therapists, and more, win online through smart local SEO and Google Business Profile optimization. With over 15 years in digital marketing, Pete built his agency's reputation on proof over promises, pioneering the "SEO Power Hour," a live consultation that shows real results before a client ever signs. That approach has powered Tiger29's work across 25+ states. Pete has spoken at AgencyCon and appeared on podcasts, including Founders Future, Local SEO Tactics, Smart Agency Masterclass with Jason Swenk, Luminate Local, and E-Coffee with Experts, covering local SEO, AI search visibility, and small-business marketing. Real Results. Real SEO.

Long Bio

150-200 Words

Pete Kleinjan is the founder of Tiger29, a Sioux Falls-based SEO agency he started in 2009 to help small, privately owned service businesses compete online without outspending bigger brands. With over 15 years in digital marketing, Pete works with local service providers — plumbers, HVAC companies, lawyers, therapists, and more — helping them win through smart local SEO and Google Business Profile optimization, not empty promises.

His approach comes down to one idea: do what you say you'll do. Pete built the "SEO Power Hour" around that philosophy, a live consultation where business owners see real improvements in their online presence before they ever sign a contract. No pitch decks, no vague reassurances, just proof up front. That approach has taken Tiger29's work into 25+ states and built the agency's reputation for reliability in an industry too often defined by empty promises.

Pete speaks regularly on local SEO strategy, AI-driven search, and what it actually takes to run an honest agency, including an appearance at AgencyCon. He's also been a guest on podcasts such as Founders Future, Local SEO Tactics, Smart Agency Masterclass with Jason Swenk, Luminate Local, and E-Coffee with Experts, covering topics ranging from spotting SEO scams to how AI search is reshaping the way small businesses get found. Whether on stage or on a mic, Pete keeps things practical: real tactics, real numbers, no jargon.

Outside of Tiger29, Pete is active in his Sioux Falls community as a church deacon and nonprofit board member, reflecting the same "show up and follow through" mindset that runs through his professional work.

For organizers and hosts looking for a speaker who can speak to local SEO, Google Business Profile strategy, AI search visibility, and small-business marketing without the buzzwords, Pete delivers. Real Results. Real SEO.