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CARPET CLEANING & RESTORATION COMPANY
From Strong Performance to Market Dominance in 40 Days
89.6%
Top 3 Success Rate
+13
Keywords to Top 3
2.6
Position Improvement
40
Days to Result
Client Overview
A full-service carpet cleaning and restoration company serving a medium market in the Midwest provides comprehensive solutions for residential and commercial clients. Their services span carpet cleaning, upholstery care, tile and grout restoration, water damage restoration, fire and smoke damage repair, mold remediation, air duct cleaning, and specialized sanitation services.
The Challenge
Despite solid performance with a 70% Top 3 success rate, the company recognized opportunities for strategic optimization:
Mold services significantly underperforming with only 32% of keywords in Top 3 positions
Average position of 3.7 left them vulnerable to competitors in key service areas
Inconsistent visibility across service categories, with some performing at 100% while others lagged
Goal to achieve 90%+ Top 3 success rate and move to #1-2 average positions market-wide
Need for targeted optimization rather than broad-stroke improvements
The Tiger29 Solution
Tiger29 implemented a precision-targeted Google Business Profile services optimization strategy over 40 days (December 22, 2024 - January 31, 2026). Rather than a one-size-fits-all approach, we analyzed category-specific performance gaps and deployed service descriptions strategically to maximize impact where it mattered most.
Key Strategy Components:
Category Performance Analysis: Conducted granular analysis of the 67-keyword portfolio, identifying that carpet cleaning and duct cleaning were performing at near-perfect levels, while mold services represented the biggest opportunity
Phased Service Description Deployment: Deployed 47 new service descriptions across six categories over a carefully planned four-week period
Strategic Mold Services Transformation: Implemented concentrated effort on mold-related services, adding comprehensive descriptions for inspection, remediation, testing, and cleanup
Strategic Mold Services Transformation: Implemented concentrated effort on mold-related services, adding comprehensive descriptions for inspection, remediation, testing, and cleanup
Overall Performance
METRIC
INITIAL
FINAL
IMPACT
Average Position
3.7
Keywords in Top 3
47
Top 3 Success Rate
70.1%
1.2
60
89.6%
2.6 Improvement
+13 Keywords
+19.5%
Performance by Service Category
SERVICE CATEGORY
INITIAL TOP 3 RATE
FINAL TOP 3 RATE
IMPROVEMENT
Carpet Cleaning
100% (11/11)
Water Restoration
84.2% (16/19)
Duct Cleaning
92.9% (13/14)
100% (11/11)
Maintained Excellence
94.7% (18/19)
92.9% (13/14)
+2 keywords
Maintained Excellence
Mold Services
31.8% (7/22)
81.8% (18/22)
+11 keywords
What This Means for the Business
Achieving 89.6% Top 3 success rate establishes market-dominant positioning that competitors will struggle to match. The 2.6 position improvement from 3.7 to 1.2 represents a fundamental shift from mid-pack visibility to absolute top positions, placing the company in Google's Local 3-Pack for nearly 90% of their target searches.
The mold services transformation is particularly impactful for revenue potential. By moving 11 mold-related keywords from page 1 middle positions into the Top 3, the company now dominates visibility for high-value remediation and inspection services that were previously underperforming.
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