MULTI-LOCATION MEDICAL SPA

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22 #1 Rankings & 72-Position Average Improvement with DLM

22

#1 Rankings Achieved

72.4

Avg Position Improvement

86%

Keywords in Top 10

10

New Keywords Ranking

Client Overview

A premium medical spa serving multiple locations in the upper Midwest, specializing in advanced aesthetic treatments and wellness services. They offer a comprehensive range of services including injectables (Botox, dermal fillers, Dysport), skin treatments (chemical peels, microneedling, PRP), and medical weight loss programs (Ozempic, Semaglutide, Tirzepatide).

The Challenge

As a 5-location medical spa, the client faced several critical challenges in the competitive aesthetic services market:

Limited visibility for location-specific services across all markets

Inconsistent local search performance for high-value treatment keywords

New service offerings (weight loss treatments) were not appearing in search results

Difficulty competing with established practices in each market

Pete Kleinjan’s Solution: Digital Location Management

Pete Kleinjan implemented a comprehensive Digital Location Management (DLM) strategy designed to improve visibility across multiple search platforms, AI-powered search results, and local directories.

Key Strategy Components:

Strategic Profile Optimization: Enhanced profiles with SEO-optimized business descriptions, extended service descriptions, and location-specific content that matched user search intent

Multi-Platform Consistency: Ensured accurate, comprehensive business information across approximately 50 websites, directories, review sites, and map platforms

AI Visibility Optimization: Structured content to maximize visibility in AI-powered search platforms (Google AI Overviews, ChatGPT, Perplexity)

Location-Specific Targeting: Created distinct optimization strategies for each location, targeting high-value local keywords specific to their markets

Key Performance Metrics

METRIC

Keywords Ranking #1

34 keywords (69% of tracked)

RESULTS

Keywords in Top 3 Positions

42 keywords (86% of tracked)

Keywords in Top 10 Positions

47 keywords (96% of tracked)

Keywords with Position Improvements

72.37 positions

10 keywords (previously unranked)

Average Position Improvement

22 keywords

New Keywords Now Ranking

Notable Achievements

Breakthrough for New Services: 10 previously unranked keywords for emerging weight loss treatments (Ozempic, Tirzepatide, Semaglutide) now rank #1, capturing high-value search traffic for these growing service categories.

Market Dominance: One location in a smaller market achieved #1 rankings for all major service + location keywords, establishing the medical spa as the go-to provider in that market.

Multi-Location Consistency: All locations now maintain strong visibility for core services (Botox, chemical peels, dermal fillers, microneedling), ensuring brand consistency across markets.

What This Means for the Business

With 86% of tracked keywords now in the top 10 and 69% in the top 3, the client appears prominently for virtually every relevant local search related to their services. The 10 newly-ranking keywords for weight loss treatments position the client to capture demand in this rapidly growing market segment before competitors.

Achieving #1 rankings for 22 keywords means the client appears above competitors for nearly half of all tracked searches, driving higher quality leads and customer acquisition across all five locations.