💆🏼

MULTI-LOCATION MEDICAL SPA

22 #1 Rankings & 72-Position Average Improvement with DLM

22

#1 Rankings Achieved

86%

Keywords in Top 10

72.4

Avg Position Improvement

10

New Keywords Ranking

Client Overview

A premium medical spa serving multiple locations in the upper Midwest, specializing in advanced aesthetic treatments and wellness services. They offer a comprehensive range of services including injectables (Botox, dermal fillers, Dysport), skin treatments (chemical peels, microneedling, PRP), and medical weight loss programs (Ozempic, Semaglutide, Tirzepatide).

The Challenge

As a 5-location medical spa, the client faced several critical challenges in the competitive aesthetic services market:

Limited visibility for location-specific services across all markets

Inconsistent local search performance for high-value treatment keywords

New service offerings (weight loss treatments) were not appearing in search results

Difficulty competing with established practices in each market

The Tiger29 Solution: Digital Location Management

Tiger29 implemented a comprehensive Digital Location Management (DLM) strategy designed to improve visibility across multiple search platforms, AI-powered search results, and local directories.

Key Strategy Components:

Strategic Profile Optimization: Enhanced profiles with SEO-optimized business descriptions, extended service descriptions, and location-specific content that matched user search intent

AI Visibility Optimization: Structured content to maximize visibility in AI-powered search platforms (Google AI Overviews, ChatGPT, Perplexity)

Multi-Platform Consistency: Ensured accurate, comprehensive business information across approximately 50 websites, directories, review sites, and map platforms

Location-Specific Targeting: Created distinct optimization strategies for each location, targeting high-value local keywords specific to their markets

Key Performance Metrics

METRIC

RESULTS

Keywords Ranking #1

Keywords in Top 3 Positions

Keywords in Top 10 Positions

Keywords with Position Improvements

34 keywords (69% of tracked)

42 keywords (86% of tracked)

47 keywords (96% of tracked)

Average Position Improvement

72.37 positions

New Keywords Now Ranking

10 keywords (previously unranked)

22 keywords

What This Means for the Business

With 86% of tracked keywords now in the top 10 and 69% in the top 3, the client appears prominently for virtually every relevant local search related to their services. The 10 newly-ranking keywords for weight loss treatments position the client to capture demand in this rapidly growing market segment before competitors.

Achieving #1 rankings for 22 keywords means the client appears above competitors for nearly half of all tracked searches, driving higher quality leads and customer acquisition across all five locations.

Notable Achievements

Breakthrough for New Services: 10 previously unranked keywords for emerging weight loss treatments (Ozempic, Tirzepatide, Semaglutide) now rank #1, capturing high-value search traffic for these growing service categories.

Market Dominance: One location in a smaller market achieved #1 rankings for all major service + location keywords, establishing the medical spa as the go-to provider in that market.

Multi-Location Consistency: All locations now maintain strong visibility for core services (Botox, chemical peels, dermal fillers, microneedling), ensuring brand consistency across markets.