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LANDSCAPING COMPANY

Doubled First-Page Rankings & 6X AI Overview Presence in 33 Weeks

2X

First-Page Keywords

6X

AI Overview Growth

37.3

Kitchen Position Jump

33

Weeks of Consistency

Client Overview

A full-service landscaping company serving a medium market in the Midwest provides comprehensive outdoor living solutions including hardscaping, pool installation, outdoor kitchens, concrete work, lighting design, and landscape maintenance. With diverse service offerings spanning six major categories, they needed strategic visibility improvements across their entire portfolio.

The Challenge

The company faced visibility challenges across their service portfolio, with most categories struggling to reach first-page rankings:

Limited first-page presence with only 15.5% of keywords ranking on page one of Google

Kitchen and outdoor living keywords buried on page 5 (average position 43.5)

Average position of 24.9 meant most services invisible beyond page 2

Only 3 keywords triggering AI Overview appearances, missing advanced SERP visibility

Inconsistent visibility across categories—some services strong while others completely overlooked

The Tiger29 Solution

Tiger29 implemented a comprehensive 33-week Google Business Profile posts campaign from July 2025 through February 2026. Each week, we published strategically crafted GBP posts targeting specific service categories with detailed, keyword-optimized content designed to improve rankings and trigger AI Overview appearances.

Key Strategy Components:

Strategic Keyword Mapping: Identified 71 target keywords across six service categories and mapped each to weekly GBP post topics.

Weekly GBP Post Creation: Published detailed posts every week for 33 consecutive weeks featuring comprehensive service information (1,400-1,700 characters)

Performance Tracking & Refinement: Tracked keyword positions weekly using SEMrush, monitoring ranking changes and SERP feature appearances

AI Overview Optimization: Specifically optimized content to trigger Google's AI Overview algorithm by providing comprehensive, well-structured information

Overall Performance

METRIC

INITIAL

FINAL

IMPACT

Average Position

24.9

First-Page Keywords

11

AI Overview Keywords

3

Kitchen Avg Position

43.5

18.3

23

18

6.2

+12 keywords (109%)

+15 keywords (6X)

+19.5%

Performance by Service Category

6.0 improvement

SERVICE CATEGORY

POSITION IMPROVEMENT

FIRST-PAGE RATE

RESULTS

Kitchen

+37.3 (43.5 → 6.2)

Landscaping

+2.6 (13.1 → 10.5)

Pool

+1.7 (13.9 → 12.1)

100% (6/6)

52% (13/25)

43% (3/7)

All keywords to page 1

Maintained strength

Solid performance

Epoxy

+11.1 (35.8 → 24.7)

0% (0/9)

Improved, needs more

What This Means for the Business

Doubling first-page keywords from 11 to 23 fundamentally improves customer discovery potential. With nearly one-third of tracked keywords now on page one—where 75% of clicks occur—the business has established meaningful visibility across its service portfolio. The kitchen category success is particularly valuable, as outdoor living projects typically represent high-value customer engagements.

The 6X AI Overview expansion represents sophisticated SEO achievement beyond traditional rankings. Google's AI selecting 18 keywords as authoritative sources demonstrates content quality that triggers advanced SERP features, creating multiple visibility pathways for customer discovery.

Concrete

+3.0 (32.3 → 29.3)

7% (1/15)

Incremental gains

Lighting

+3.0 (44.0 → 41.0)

0% (0/9)

Challenging category

AI Overview Achievement: 6X Expansion

Initial State (July 2025): Only 3 keywords triggering AI Overviews – paver patio installation, boulder wall, boulder walls

Final State (February 2026): 18 keywords now appearing in AI Overviews across kitchen, landscaping, pool, and concrete categories

This 6X expansion demonstrates content authority—Google's AI selects these posts as comprehensive sources worthy of AI-generated summaries. AI Overview appearances create additional visibility beyond traditional rankings, positioning the business as an expert source.